The Luxury Reporter Magazine has celebrated its fifth anniversary with a well-attended event by experts in the luxury sector held at The Wheatbaker Hotel, Ikoyi, Lagos on Thursday.
The exclusive event afforded attendees a glimpse into the activities of the magazine since it was founded on May 24th, 2014.
Speaking at the event, founder/publisher of The Luxury Reporter, Funke Osae-Brown, said the idea for the magazine came to her at a point in her career when she knew she wanted to embark on a new adventure.
According to her, the magazine kicked off five years ago with a website, www.luxuryreporter.comg.ng, before it began its print edition three years later.
“We ran the website for more than a year before we migrated to www.luxuryreporter.ng. We later introduced the digital edition of the magazine which we did for two full years with 24 digital editions.
“Along the line, we identified a market for print. Hotels, private jets operators, airlines, automobile companies, retail stores need print editions for their clients. In January 2018, we announced our first print edition which had on the cover emerging brands and a buyer, Abela, TPS Luxury, Pere Lei, Okiki Marinho, Scentify, and Ndidi Obioha,” she said.
Mrs Osae-Brown said that the print edition paved the way for the brand’s exclusive partnership with PrivateJets Nigeria as advertisers in The Luxury Reporter print edition will have 30 seconds clips of their advert placed in the in-flight entertainment screen of all the aircraft of PrivateJets.
“Our vision is to report on the African Luxury by projecting Nigerian brands. We are constantly in search of indigenous luxury brands that will compete with international brands.
“We believe this will contribute to the economic growth of Africa. At TLR, we don’t just want Nigeria to be a consumer of luxury but also the manufacturer of luxury products that can compete with their counterparts not just on the continent but globally,” she explained.
To commemorate the fifth anniversary CEO, Adam and Eve Homeware, Modupe Ogunlesi, delivered a keynote address titled: “Luxury Retail In Nigeria: The Opportunities, Challenges and Policy Options.”
She said that in the luxury sector, an understanding of what one sells, the psyche of the expected consumers is the basic ingredient for success.
As an expert in the automobile sector, the Group General Manager, Marketing & Corporate Communications, Coscharis, Abiona Babarinde said: “For us, automobile is about lifestyle to complement your successful life to give people experience they deserve because average Nigerians is a car freak, that you want to drive a good car you have a bad road and are insecure.”
