Singer, Simisola Ogunleye, popularly known as Simi, has explained the meaning of ’Duduke’, the title of her latest single, which in turn, inspired the #Duduke social media challenge.
The 31-year-old explained what the word means to her on Instagram on Thursday.
She wrote, ’’So many people have asked me what #duduke means – it’s the beat of your heart or the beat of the drums you move your body to, or the beat you sing a melody to…Also, we’re celebrating mums, mums to be, and the amazing women that are praying to be moms as well, as it will soon be Mother’s day…’’
Simi gave fans their first look at her own baby bump in the video for ’Duduke,’ which was released on April 19.
She officially launched the #DudukeChallenge, on Wednesday.