Media entrepreneur Dele Momodu has described his March 29 post on X (formerly Twitter) as his most successful one ever.
Mr Momodu broke the internet when he apologised on social media for being unable to meet some requests for financial help in recent times.
He said he was overwhelmed by his own projects, adding that he was a man of “modest income”.
“It has become necessary for me to offer apologies to those who have asked me for one support or the other in recent time for my inability to help,” the Ovation Group chairman wrote.
“God is my witness, I’m currently overwhelmed by my own projects that require absolute discipline and focus. I pray that God will help me to be able to bless those who genuinely need help. If I have not picked your call, it is because I feel too pained to say NO to you.
“It is a sign of my respect for you, and not of disdain. I’m a man of modest income and I always try not to overstretch my luck. I wish for your kind understanding at this difficult moment.”
Several social media influencers commented on the viral post.
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On Sunday, Momodu shared a screenshot on Instagram, showing the traffic the post was getting on X.
As of the time of his post, it had 14,000 likes, 6,000 retweets and over 1,000 comments. Momodu also got 966 new followers, three million impressions, and 119,000 engagements among others.
“This is probably my most successful tweet ever,” he wrote on Instagram.
As of Monday, the post had over 18,000 likes, over 8,000 retweets, and about 1,500 comments.