Without mentioning his name, American First Lady, Michelle Obama, put Republican Donald Trump to the sword on Monday at the Democratic National Convention in Philadelphia.
And it took her 15 minutes to do so.
Giving her backing to Hillary Clinton, she described the US as “the greatest country on earth”, mocking Republican Donald Trump’s Make America Great Again slogan.
“The hateful language… from public figures on TV does not represent the true spirit of this country,” she said, to loud cheers and applause.
“Don’t stoop to their level. Our motto is, when they go low, we go high.”
Mrs Obama’s speech was widely seen as an attack on Mr. Trump, although she did not mention the Republican nominee by name.
She said she wanted her husband to be succeeded by “somebody who knows this job and takes it seriously” and that could only be Mrs Clinton.
Because of the Democrats’ candidate, she said, “my daughters and all our sons and daughters now take for granted that a woman can be president of the United States.”
In other remarks, she praised Mrs Clinton as a “true public servant” who had shown “devotion to our nation’s children” and “never buckles under pressure”.
Trump, who is always quick to respond to direct and indirect attack against him, did not immediately respond to Michelle’s speech.
Last week, during the Republican National Convention, Trump’s wife Melania delivered a speech that plagiarised Michelle Obama’s 2008 convention speech.