It all began after a woman Wednesday uploaded a photo of the dress her mother wore for her wedding on Tumblr with the question: “Guys please help me – is this dress white and gold, or blue and black?”
With Justin Bieber (blue and black), Kim Kardashian (white and gold), Taylor Swift (blue and black), Yaya Toure (blue and black) and Manchester United (white and gold) joining the debate, #TheDress became the most talked about phenomenon on cyberspace from Thursday to Friday. We are guessing it still is as we type.
All that hype has been good for business. Seems everybody who took part in the debate now wants the dress in their collection. The company that makes it, Roman Original, has disclosed that sales have gone up by 347 percent.
A rep for the company tells TMZ the dress is blue and black, but it also comes in pink and black, white and black and red and black. There isn’t a white and gold option yet … but Roman is looking to add it to the line because of all the commotion.
Now, that is how to break the internet with your clothes on.