A new web-based service which will enable advertisers plan and buy media directly by themselves to advertise their products and services has been launched in Nigeria.
The service which is aptly named Blazon is available at www.blazon.com.ng and connects advertisers with media opportunities that enable faster and smarter media planning and buying.
According to a statement made available by the Blazon team, prospective advertisers who want to promote their products and services will be able to do so at the click of a button by selecting what media type they are interested in – whether television, radio, print, billboards, transit, cinema and then choosing the specific media vehicle desired.
The service is first of its kind and is aimed at empowering advertisers to take control of their own advertising campaigns.
The platform holds inventory for all types of media with listings being added and updated regularly.
