Celebrity broadcaster, Tolu Oniru-Demuren, popularly known as Toolz, is launching a lingerie and shapewear brand for plus-size women, her publicists have announced.
Named Sablier, the brand represents confidence, female empowerment and self-expression, especially among plus-size women.
It is set to drive a message that promotes inclusivity and change the stereotypical perception of plus-size women.
The multi-award winning presenter, talk show host, and assistant director of programmes at Beat FM, who has served as an inspiration for women – especially curvy ladies – will launch the brand on Wednesday, May 9, 2018.
Since her return to Nigeria in 2009, Toolz has consistently dominated news headlines and social media trends, with conversations either covering her popular weekly radio show ‘Midday Show with Toolz’ or new photos on her social media pages generating controversy among critics about her body shape and size.
Based on her personal experience with body image and finding self-esteem, the 35-year-old has decided to launch an inspirational brand for plus-size women trying to make a statement.
“In Nigeria, plus-size ladies are psychologically ostracized and consistently attacked, becoming subject of discourse among health and well-being experts on how to change the perception about body weight. Growing into confident ‘self’, Toolz stands out due to her self-confidence and unshaken ambition.
“This, more than anything, is the message she intends to share with the new brand – something to change the lives of plus-size women. A brand that truly defines, represents and captures every curvy woman’s beauty in and out,” her publicists said in a statement made available to Qed.ng on Sunday.
