Life Continental Lager Beer will on Friday, December 28 extend its yuletide festivities to Owerri, the Imo State capital after successfully hosting the Bridge of Progress party in Ekwulobia, Anambra State.
The event will hold at Shoprite and will be headlined by Flavour, featuring acts like HiLife Fest King 2017 and Chibest David.
Headlining the Ekwulobia edition of the party was Life ambassador Phyno who thrilled the audience with his signature indigenous rap verses.
Also performing on the night were the likes of Obiligbo Brothers, HiLife Fest King 2018, Dons Ifeanyi and some indigenous up and coming acts.
The party train is now set to head to Owerri where Flavour will be on hand to grace the stage.
With less than 72 hours between both parties, consumers in the southeast are loving every bit of the non-stop entertainment being provided by Life Beer.
Portfolio manager, mainstream brands, Nigerian Breweries Plc Omotunde Adenusi spoke of the reasoning behind the parties.
“We at Life Beer have had a very strong connection with our consumers in Anambra, Owerri and other parts of Eastern Nigeria. We wanted to celebrate the year’s end with our ever loyal consumers and also give them a taste of the things to expect from Life Beer in the New Year,” Adenusi said.
Since its emergence in the local market, Life Continental Lager Beer has taken pride in being firmly rooted in the culture and tradition of the Igbo people.
After the party in Owerri, Life will also be sponsoring the Flavour of Africa concert as the beer brand seeks to end the year in style.
