Telecommunications company, has unveiled Nigerian-born British world heavyweight boxing champion, Anthony Joshua, as its new global icon.
Born in England, by Nigerian parents, 29-year-old Joshua holds three of the four major championships in boxing: the IBF title since 2016, the WBA title since 2017 and the WBO title since 2018.
With the map of Nigeria tattooed on his shoulder, he celebrates the spirit found in Africa’s most populous country.
“Naija, I hail o!” the man whose full name is Anthony Oluwafemi Olaseni Joshua declares in new Globacom TV adverts.
His unveiling comes with an array of new customer products that Globacom plans to introduce in weeks.
Speaking at an interaction with the media on Friday Globacom group chief technical officer, Sanjib Roy, said that the company planned to invest massively in infrastructure in more than 400 sites.
He noted that Globacom also planned to roll out the Glo 2 submarine cable this year.
Mr Roy explained that the submarine cables would connect Lagos directly to Southern parts of Nigeria.
“We plan to initiate new data analytic tools to capture subscribers’ experience in real time and also take pre-emptive actions to improve the network.
“Also new sites would be rolled out into rural areas, banishing digital divide between cities and villages,” he said.
Roy noted that the company would also roll out new densification sites to increase capacity by giving a congestion-free network and superior quality in voice data.
“We also plan to swap old equipment in other states with better quality ones, so that our subscribers can have better services.
“Also new enterprise products to cater for the need of Small, Medium Enterprises (SMEs) and the rural areas would be initiated this year,” he said.
Roy noted that the project was an ambitious one but the company planned to move forward with it to satisfy the subscribers.
He, however, said that to drive this future, the company needs good investments.
