An undergraduate of the University of Lagos (UNILAG), Funke Ademola-Aliu, has won the gold prize at 2019 Future Creative Leaders Academy (FCLA).
Ademola-Aliu, a 400-level student of the Department of Mass Communication, had her work adjudged as best amongst several entries by students from other universities across West and Central Africa including University of Nigeria Nsukka; University of Ibadan; Lagos State University; University of Ilorin and others.
FCLA is open to full-time students of tertiary institutions and it serves as an early immersion programme into the competitive world of advertising for the students.
The programme is designed to give students the opportunity to work on advertising briefs individually and in teams while also testing their general understanding of advertising.
As gold winner, Ademola-Aliu is expected to attend the Roger Hatchuel Academy in Cannes, France in June.
This will be the eight time, since the inception of the award in 2008, that Mass Communication Department will produce gold prize-winners of the FCLA.
Over the years, students of the department have participated in the Advertising Association of Nigeria (ADVAN) Future Leaders of Marketing Award competition.
The competition seeks to groom potential leaders of marketing from the nation’s tertiary institutions and connect them with leaders and professionals in the marketing industries.
Since the award began in 2008, students of the department have won the first and second runner-up awards at various times.
Head of Department, Prof. Abigail Ogwezzy-Ndisika, said the award to Ademola-Aliu and others before her, fully demonstrates how students of the department have benefitted greatly from the hands-on training at the department.
