Lagos is set to host top music industry figures as the All Africa Music Awards (AFRIMA) partners with BridgeAfric and UNESCO for the Showbiz101 Global Workshop and Music Creation Camp, scheduled to take place from March 26 to 29, 2025.
The event aims to train young creatives, foster international collaborations and enhance the capabilities of music industry professionals.
AFRIMA’s Chief Experience Officer (CXO), Adenrele Niyi, emphasised the importance of the partnership, stating that AFRIMA remains committed to empowering Africa’s creative industry.
“As AFRIMA, part of our mission is building capacity and fostering cross-border collaborations by providing platforms for artists to grow and break boundaries. Partnering with BridgeAfric for the Showbiz101 Global Workshop & Music Creation Camp is a no-brainer. This initiative is about more than just music; it’s about equipping young creatives with the tools, knowledge, and global connections they need to thrive in the industry,” Niyi said.
She added that the event aligns with AFRIMA’s seven pillars, which include the Music Awards, Music Festivals, AFRIMA Creative Academy, Talent Discovery and Promotions, Music Business Hub, Advocacy and Advisory & Policy Debates.
BridgeAfric President and AFRIMA Associate Producer, Victoria Nkong, stressed the need to educate and train young talents to sustain Africa’s creative industry.
“We believe learning is essential to solving problems in the entertainment industry. This workshop will equip young people with the skills and knowledge they need to succeed,” Nkong said.
She revealed that the event will feature performances, training sessions and recording opportunities for artists.
The five-day program includes a three-day global music camp where top musicians will collaborate to create songs, culminating in a global EP featuring artists from different African countries.
“Another goal of the workshop is to help artists reach new audiences by connecting them with international music executives. This will open doors for them to promote their music in different parts of the world,” she added.
Artistes confirmed for the conference and recording camp include Tanzania’s Juma Jux, South Africa’s Nadia Nakai and Nigeria’s DJ Neptune.
Ivory Coast will be represented by AFRIMA Award winner Didi B, Himra, Suspect 95, Kikimoteleba, Goulam and Gabin Bao.
Other notable participants include Bizzle Osikoya, Co-founder of The Plug Entertainment, Sesan Adeniji, General Manager of Vybz FM, Algerian DJ MohGreen and Eric Bellamy from Live Nation Paris, France.
Canadian-based Sonia Aimy and Malawian artist Wendy Harawa are also expected.
Nkong further disclosed that a welcome industry party is scheduled for Wednesday to officially receive participants.
Registration is free for music producers, songwriters and artistes looking to learn, network and advance their music careers.
