Banky W becomes Uber’s first ambassador in Nigeria

Musician and actor, Banky W, has been made the first brand ambassador of ride-hailing service, Uber, in Nigeria.

Both parties announced the deal on social media post on Thursday.

We are super excited to announce that @BankyW ‘Mr Capable himself’ is joining the Uber Nigeria family as our first ever brand ambassador!
We love the hustle and we are so excited to work together with Banky W this year to spread the Uber love! #BankOnUber pic.twitter.com/YchBDPQ1hV

— Uber Nigeria (@UberNigeria) April 5, 2018

According to the singer, he has been an avid user of the service for years.

He also disclosed that he bought a car for his driver and signed in on Uber so he could make money for both of them during his off time.

“Instead of him sitting around all day waiting for me while I’m in the studio, office, or on set, he can hit the road and generate income for us, and then we split it at the end of the month,” he wrote.

One of my favourite quotes is the one that says: “Give a man a fish, and you feed him for a meal. Teach a man to fish and you’ve fed him for life.” I believe very strongly in putting the people around me in a position to be more successful. My driver @lado212 is an awesome guy.. and I wanted him to be able to earn more than just his salary & tips, so I got a small car and we put it on Uber, that way instead of him sitting around all day waiting for me while I’m in the studio, office, or on set, he can hit the road and generate income for us.. and then we split it at the end of the month. It’s worked so well that I am now really hoping to continue to do this for more of the young people around me, as God gives me grace. I’m so excited and honoured to be @ubernigeria’s first Brand Ambassador. I genuinely love the service and I’ve been an avid rider for years – the convenience of it just made my life so much easier, home and abroad. I also love that it helps create employment for young people.. and I want to encourage more car owners, if they can, to use the service as a way to help more people around them and earn money on the side at the same time. And even if all you ever do is use an Uber as your designated driver when you’re out having drinks.. it makes too much sense. You should just #BankOnUber. I am, and I do #brandambassador

A post shared by Banky W. (@bankywellington) on Apr 5, 2018 at 12:51am PDT

Uber has faced harsh criticism from drivers who accused it of short-changing them as well as from riders over poor quality of service.

Competition from Taxify has also affected Uber’s fortunes in Nigeria.