By Toby Prince
The Beckham’s now have more money than the royal family, according to British experts.
Brand Beckham’s £508million value leaves Her Majesty’s £340m fortune in the shade, says the London School of Marketing.
David, 40, Victoria, 41, Brooklyn, 16, Romeo, 13, Cruz, 10, and four-year-old Harper have a growing influence across many different industries.
The name Beckham generates between £30m to £40m per year.
Their marketing power lies in the family’s three big “earners”.
Footworks is the company where David’s football related revenues are collated. The Beckham label deals with all their endorsements and advertising deals, and Beckham Ventures is the branch that houses Victoria’s successful fashion business.
Footworks is worth at least £150m, the Beckham name £70m and Beckham Ventures £60m.
And experts have predicted that Beckham Ventures could triple its turnover this year.
Meanwhile the value of the family’s non-business assets such as homes has soared to boost their colossal wealth.
Brooklyn and Romeo are already joining in with their modelling success.
Chief Marketing Officer at the London School of Marketing, Anton Dominique, said: “The Beckham brand has been used to advertise everything from designer clothes to satellite television and even whisky.
“What is also interesting is that the family name is almost as influential as any individual family member.
“The Beckham name has the Midas touch.”
