Cadbury Nigeria Plc has temporarily paused the production and sale of its biscuit brand Cadbury Bournvita Biscuits following complaints about pricing.
Launched in November 2022, the biscuits brand is available in two consumer pack units containing six and 10 cookies, priced at N60 and N100 respectively.
Nairametrics reports on Wednesday that a source at the firm confirmed the development, noting that Cadbury Nigeria made the decision to suspend biscuit production in order to review the pricing strategy based on feedback.
The source noted that distributors and sellers have complained about the high price, which has resulted in low demand.
The source also mentioned that Cadbury Nigeria is considering reducing the pack sizes (from six units to four and from 10 units to eight) to lower the price.
“For example, the six-unit pack could be reduced to four units, and the ten-unit pack could be reduced to eight units,” the source said.
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The news platform could not get a response from the company.
Alongside high prices, Cadbury is also facing competition from other brands in the biscuit market.
According to the platform’s research, a carton of the biscuit, consisting of 48 units, is sold at a distribution price of N2,650.
This is significantly higher than competing brands like Coaster Biscuits (N1,600 per carton), Beloxxi (N2,100 per carton), and PaleG (N2,100 per carton).
