Dangote Cement Plc is set to begin its bag of goodies national consumer promo this July.
Under the new promo tagged, Dangote Bag of Goodies Season 2, 1,000 Nigerians are expected to win a star prize of N1 million each over a period of 16 weeks.
Other prizes to be won include tricycles, refrigerators, television sets, generators, goodies packs, smaller monetary prizes and airtime.
The promo had its maiden edition in 2019. The star winners, among the 40 lucky individuals across Nigeria who were each presented with brand new saloon cars for their wins in the Season 1 promo, commended the cement manufacturing giant and its chairman, Aliko Dangote, for transforming their lives.
The promo is aimed at improving the lives of 21 million citizens through various prizes.
Some of the enthusiastic winners, who were contacted by telephone, recalled how their wins in the past promo enhanced their lives.
The first star (car) prize winner in Season 1 promo, a Delta-based cement retailer, Benjamin Igherighe, urged the public to take advantage of the promo to buy cement for their building projects and also stand a chance of winning life-changing prizes from Dangote Cement.
Benjamin said the car has changed his life and business.
“People stop me on the road to make inquiries about cement supply and then place orders. It has become a marketing tool which attracts attention and increased sales for me. The branded car has made me an ambassador of Dangote Cement and I keep telling people that the company stands for quality, durability and trust,” he added.
Another season 1 star-prize winner from Onitsha, Anambra State, Ugochukwu Joy, was ecstatic when called on phone.
She said the car has made movement easy and aided her family’s daily activities and called for more people to partake in the next promo.