Musician and entrepreneur, D’banj, is celebrating the first anniversary of his digital talent discovery platform named CREAM.
CREAM – an acronym for creative, reality, entertainment, arts and music – was launched on August 1, 2016 on the MTN network.
It is an all-encompassing arts platform to help grow the creative ingenuity of the youths in the country.
Speaking at a media event to celebrate the first anniversary on Wednesday, D’banj said CREAM has brought visible hope to many.
His words: “I stand for visible hope and I am proud to say it. That visible hope I can see. It is not where I want it to be yet, with more partners we will definitely get there”.
He said people should not focus too much on the show aspect of showbiz thereby neglecting the business aspect of it.
Winners have emerged every month for the past 11 months since the platform began operation.
There are five categories of winners.
Music, video and collaboration have one winner each, while showcase has five slots and showbiz gives room for two winners – making a total of 10 winners.
Those for July – Anthony Nwankwo, Ogbeta Henry, Olubunmi Fatoye, and Adeniyi Adefowope – were presented their cheque of 50,000 Nara each.
Other winners include Adedeji Olabosipo, Olarenwaju Adeyemi and Ogunniyi Babatunde who went home with N500,000 each, with Peace Etim emerging winner of N1million.
Other individuals who were selected based on merit include Orisafela Alex, Godwin Abutu, and Mutaro Kamarudeen Adedeji.
The winners for the month of August were also selected via the digital random roll.
Singer, Harrysong; television and red carpet personality, Derenle Edun, and MTV Base video jockey, Ehiz, where there to grace the event.
