Deposits from customers at FBN Holdings climbed to N13.27trn in the first quarter of 2024, according to the company.
Deposits grew by 24.42 per cent to N13.27trn in the first quarter of 2024 compared to N10.66trn at the end of 2023.
The bank highlighted this while launching its new corporate campaign titled ‘Giants In You’ in Lagos recently.
According to its unaudited consolidated financial statements for the period ended March 31, 2024, FBN Holdings reported growth across all the segments of deposits from customers; current, savings, term, domiciliary and electronic purse.
In the period under review, the financial institution, which has been operating in the country for 130 years, saw its total assets rise by over N4.65tn in three months to N21.58tn from N16.94tn in December.
FBN Holdings profits at the end of the first quarter stood at N208.11bn, about 315.78 per cent higher than N50.05bn in the same period in the previous years.
Speaking at the unveiling of the ‘Giants in you’ campaign, the head of brand and stakeholder management at FirstBank, Yinka Ijabiyi, stated that the bank had consistently sought to empower its customers over its 130 years of operations.
He said, “For an institution to have been around for that long in an unbroken manner, we have been off and then come back, we have been around for 130 years, it is worthy of celebration and applause.
“The campaign we are launching today is not about FirstBank. A few years ago, we launched a brand identity and at the time, we repositioned ourselves from being truly the first and became about the customers. We understand the importance of the people who do business with you. They are the first in your universe. That is what this campaign has shown. There is a giant in everyone and that is the essence of what we are doing here today.”
According to Ijabiyi, this campaign was informed by our belief that there is a ‘giant’ in every stakeholder a giant dream, a giant possibility, a giant idea, a giant life and a giant future waiting to be birthed.
“Our commitment is, therefore, to provide all necessary business support, financial know-how and platforms to bring out the giant in every customer.
“We have always done it and the fact we have been around for such a long time means good to everybody as we have been supporting businesses, individuals and government in those years.
“We are making giants and there is no business that interacts with us that does not see the benefits in their business. We are making giants in our customers and we will not stop.
“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes. FirstBank’s services are designed to help customers ‘giant-size’ their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success,” Ijabiyi said.
Businessman Femi Otedola is chairman of FBN Holdings.
