As the year-end festivities for 2024 draw near, FirstBank curated an exhilarating lineup of events under the DecemberIssaVybe programme aimed at enhancing the enjoyment of the festive season.
A highlight of this initiative was the much-anticipated concert featuring The Cavemen which was held on Friday, December 27, 2024, at Muri Okunola Park, located along the bustling Lekki-Epe Expressway, Lagos.
The event brought Lagos to life with a captivating performance that seamlessly blends highlife, soul and folk music. Attendees enjoyed an engaging experience filled with mesmerising sounds for over an hour, keeping them on their feet and immersed in the rhythm.
The atmosphere at the concert was electrifying, drawing a diverse crowd of enthusiastic youth eager to experience The Cavemen’s unique interpretation of highlife music—a genre deeply rooted in Nigerian culture and characterised by its rich, rhythmic beats and soulful melodies.
The concert also featured an impressive lineup of other notable artistes such as Ckay who collectively contributed to a night filled with remarkable entertainment and unforgettable performances.
In addition to the music, the concert artfully integrated comedic performances, highlighting the vibrant and diverse creative entertainment scene in Africa. Acclaimed comedians took to the stage, drawing laughter and delight from the crowd, while emerging music also had their moment in the spotlight, receiving applause and encouragement from an appreciative audience.
Recognising the profound impact of December in nurturing relationships and spreading joy, FirstBank has actively engaged its First@arts initiative to launch the annual DecemberIssaVybe campaign.
This initiative is meticulously crafted to inspire and empower individuals across Nigeria to create and experience exhilarating moments throughout this joyous season. By providing fully sponsored access to premium concerts, theatrical performances, shows and festivals featuring some of the industry’s top entertainers, FirstBank aims to alleviate the financial burdens that often accompany festive celebrations.
In a time marked by economic uncertainty, FirstBank said it stands as a crucial support system for Nigerians wishing to celebrate without the weight of added financial stress. The bank has long championed numerous festive concerts showcasing Africa’s music icons including Kizz Daniel, Davido, Burna Boy, Asake and Tiwa Savage, crafting unforgettable experiences for music aficionados across the nation.
Since its inception in 2018, the FirstBankIssaVybe campaign has quickly become a highly anticipated annual event, delighting participants with exhilarating moments designed to resonate and linger long after the celebrations are over.
Acting group head of marketing and corporate communications at FirstBank Olayinka Ijabiyi emphasised the institution’s unwavering commitment to crafting a ‘Wow December to Remember’ experience for individuals of all ages.
He stated, “FirstBank is devoted to facilitating memorable homecoming experiences this December through gatherings such as weddings, family reunions, and festive celebrations, ensuring that every moment spent together is cherished.”
