As the 2021 International Women’s Day calls on people and organisations to promote a better world for women, Guaranty Trust Bank Plc (GTBank) has launched an initiative tagged #GiveHerBetaHealth to draw attention to the need for universal essential healthcare coverage, especially for women in the informal sector.
Through the initiative, the bank is providing 1000 self-employed women with BetaHealth for a year at no cost.
Launched in 2020, BetaHealth is a low-cost healthcare package that provides coverage for essential health services such as malaria treatments, pre and postnatal care, accidents and medical emergencies as well as life insurance, all at a subscription fee of N500 per month. Offered through more than 1000 hospitals and pharmacies nationwide, BetaHealth also provides a telemedicine service that allows the user to speak with a doctor over the phone anytime, anywhere.
With the #GiveHerBetaHealth campaign, the bank is calling on the general public to nominate 1000 women who will be given free BetaHealth coverage for a year.
#GiveHerBetaHealth focuses on empowering self-employed women in the informal sector, many of whom have limited or no access to financial services and health insurance. With this campaign, the bank is putting a spotlight on the need for universal access to essential healthcare services that is affordable for every working Nigerian, and accessible across the country.