Guaranty Trust Bank (GTBank) Plc has been named Africa’s most admired finance brand in the 10th-anniversary rankings of Brand Africa 100: Africa’s Best Brands, the pre-eminent survey and ranking of the top 100 admired brands in Africa.
The rankings were announced in a novel global virtual event and will be published in the June edition of the African Business magazine.
In a special report examining the results of the 2020 survey, founder of Brand Africa, Thebe Ikalafeng, said GTBank’s “clever marketing, global presence and some of its flagship food and fashion events have undoubtedly helped make it a fixture of daily life in some of its key markets, especially its home base Nigeria.”
He added that the bank, which recently won plaudits for building a 110-bed care centre in response to the COVID-19 pandemic, “has taken banking and finance to the people.”
In 2019, GTBank removed all banking charges for young undergraduates under the age of 25 on its GTCrea8 Account Package. The bank also pioneered zero-naira account opening in the country and allowed people over the age of 65 bank for free.
Also last year, GTBank was recognised as the best bank in Africa and best bank in Nigeria by the Euromoney Magazine and the best banking group and best retail bank Nigeria by World Finance Magazine.
In the same year, the bank also dominated the Central Bank of Nigeria’s Electronic Payment Incentive Scheme (EPIS) Efficiency Awards for the third year in a row, taking home eight of the 12 honours for banks at the forefront of driving the digitalisation of financial services.
