Minister of information and national orientation Mohammed Idris has congratulated the new executive council of the African Public Relations Association (APRA), elected at the 35th APRA annual conference and annual general meeting (AGM), which was held in Abidjan, Côte d’Ivoire from May 13 to 18, 2024.
The minister, also a fellow of APRA, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly-elected executive council would be instrumental in attaining the long-term vision of the association.
The new APRA executive council comprises Arik Karani from Kenya as president, Michele Mekeme from Cameroon as vice president, and Omoniyi Ibietan from Nigeria as secretary-general.
Idris urged the new executive council to “continue the trajectory of reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.
He highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.
The minister also called on the executive council to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remains central to policy formulation, programme execution, and project implementation.
“Public relations should be at the heart of policy, programs, and project implementation,” he stated.
The minister also extended his salutations to Ibietan, the head of media relations at the Nigerian Communications Commission (NCC), on his emergence as the secretary-general of APRA.
“Dr. Ibietan is a thoroughbred journalist, public relations expert, and author, who is expected to bring his enormous wealth of experience to bear on APRA positively,” Idris said.
