Nigerian marketing communications agency, Integrated Troops Limited, is supporting the 2019 World No Alcohol Day with a campaign tagged “Take a Pause”.
A statement by the company’s corporate activation executive, Winnie Omozuyi, made available to Qed.ng said it is committed to calling global attention to the impact of alcoholic indulgence.
[ads]
World No Alcohol Day is celebrated on October 2 following a 2008 proposal to the World Health Assembly in Geneva that Mahatma Gandhi’s birth anniversary should be a dry day globally.
Nigeria’s minister of health, Dr. Osagie Ehanire, flagged off campaign for this year’s celebration earlier in the week in Abuja, noting that there have been increasing cases of harmful use of alcohol which in turn has exerted enormous burden across the health, social and economic systems.
[ads]
“This year, we are employing the cause to herald our corporate responsibility platform “Take a Pause” as corporate citizens to join in reinforcing global efforts by creatively calling attention to the impact of alcoholic indulgence.
“We are deploying a channels smart mix with online and experiential inputs that should trigger expected outputs amongst targets and outcomes amongst alcoholics.
“We expect the message to be shared, and the day marked in a light-hearted manner in homes or groups with alcohol-free beverages,” Omozuyi said.
[ads]
The World Health Organization (WHO) 2018 global status report indicated that more than three million people died as a result of harmful use of alcohol in 2016.
According to the global health body, this represents one in 20 deaths. More than three-quarters of the deaths were among men. Overall, the harmful use of alcohol causes more than 5% of the global disease burden.
“Far too many people, their families and communities suffer the consequences of the harmful use of alcohol through violence, injuries, mental health problems and diseases like cancer and stroke,” said Dr Tedros Adhanom Ghebreyesus, director-general of WHO. “It’s time to step up action to prevent this serious threat to the development of healthy societies.”
