Afrobeat musician, Burna Boy, was on Sunday unveiled as brand ambassador for Star Lager Beer.
The unveiling took place at an event centre in Lekki, Lagos, where the singer and the Star team celebrated with the media, consumers and friends of the brand.
Speaking on the announcement, Burna Boy said “Star is one of the most reputable brands in the country, and I am thrilled to be able to join the Star family.
“I often try to entertain and inspire with my music and this is a brand value I feel I can communicate with this new association with Star.
“I have always been a huge fan of the brand and I believe together we can inspire Nigerians to shine on to the brighter side of l
Managing Director, Nigerian Breweries Plc, Jordi Borrut Bel, expressed his delight at the new deal with Burna Boy.
“We have always had strong interests in Nigerian music. The talent and the potential for greatness that our music industry possesses is truly immense.
“Burna Boy is, without a doubt, one of the biggest music exports from the shores of West Africa. With this new brand association, I believe we have the opportunity to use this relationship to tell the Star story and position Star as the leading brand for the aspirational Nigerian who believes he can take on the world.
“We are excited about this collaboration and we look forward to a very productive 2019 with Burna Boy,” Bell said.
