A Brazilian model, Tales Soares, has slumped and died while on parade during Fashion Week in Sao Paulo, Brazil, local media report.
Organisers in a statement said Soares fell ill while on the walkway on Saturday.
Medical team attended to him on the spot but he was later pronounced dead in a hospital.
The 26-year-old was said to have fallen after tripping on his shoelace.
According to a local newspaper, Daily Folha de S. Paulo, the crowd initially thought his fall was part of a performance until they saw paramedics attending to him.
