Nollywood actress, Dakore Egbuson-Akande, has become the face of MTN XtraValue and stars in the brand’s latest TV commercials.
The unveiling of the revamped XtraValue proposition took place in Lagos on Wednesday.
Speaking at the launch, Dakore said: “I think the XtraValue package was made just for me, as it helps me manage my busy schedule whenever I travel. I really love the roaming feature as it means I can use the same line in different countries at an affordable cost.”
The XtraValue bundle plan is available in two categories – XtraTalk (which offers customers more airtime for voice calls than data volume) and XtraData (which offers customers more data volume and airtime for voice calls).
Speaking at the event, MTN Nigeria’s Chief Marketing Officer, Rahul De said the tariff plan was revamped “to give customers optimal experience and value for money. XtraValue did quite well when it was first launched in May 2016 and we saw the need to optimise the experience and improve the value offered to customers.
“We did this by introducing new functionalities such as roaming to ensure greater customer experience on the plan.
“This relaunch is in furtherance of MTN’s commitment to delivering tailor-made offerings that meet our subscribers’ needs.”
