BHM Research and Intelligence has announced that starting this year, its annual report on the public relations and communications sector in Nigeria, Nigeria PR Report, will be expanded to cover all of Africa, with a combined economy of over $2 trillion and over 1 billion people.
The Africa PR and Communications Report is being compiled in partnership with the Public Relations and Communications Association (PRCA), the Chartered Institute of Public Relations (CIPR UK), CIPR International, the International Communications Consultancy Organisation (ICCO), Africa Communications Week (ACW), Wadds Incorporated, ID Africa, Plaqad Incorporated, and Magna Carta Reputation Management Consultants. Other partners are to be announced.
Commenting on the development, BHM founder Ayeni Adekunle said: “Since we launched the Nigeria PR Report on January 29, 2016, we have witnessed the growth of the industry home and abroad; and five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty promise for the global communications sector. We hope the Africa PR and Communications Report will quickly become the authoritative voice in the industry, providing insights, data, and useful information for those working here, as well as everyone outside looking in.’’
With 54 countries and an expected GDP of $5.6 trillion in four years, the continent is home to six of the top 10 fastest-growing economies in the world. It is predicted that three of these countries — Nigeria, South Africa, and Egypt — will continue to remain in the top 10 by 2050.
The 2022 Africa Report will contain verified facts and statistics on the public relations industry, analysis that can guide governments and multinationals, resources and recommendations that assist practitioners in building better careers and business models, designed to enhance and deliver value to all stakeholders.
Ayeni added: “By modelling well-founded world reports such as the Holmes Report, World Development Report, Relevance Report, Edelman Report, and others, we are hoping to create a standard global report that can easily be used for referencing details, instances and facts about the industry.”
Moliehi Molekoa, a member of the APR board and the managing director of Magna Carta, a pan-African reputation management consultancy, said “PR professionals, now more than ever, have an increased duty to advise clients based on sound data and experience. APCR will be one of the key sources of that data.”
