An indigenous soft furnishing company, Rosemary’s Showroom, on Saturday opened its Abuja showroom just as it increased the amount of local content in its various products.
Chief Executive Officer, Rosemary’s Limited, owners of Rosemary’s Showroom, Ezinne Kufre-Ekanem, said the company made a u-turn from its hitherto production formula in which over 65% of its raw materials were sourced from abroad.
Speaking during the opening of the Abuja showroom, Mrs Kufre-Ekanem, wife of Corporate Affairs Advisor of Nigerian Breweries Plc, Kufre Ekanem, said Rosemary’s Limited had over the 13 years of its existence used majorly foreign content to produce many of its choice soft furnishing products.
She, however, disclosed that the prevailing economic recession has spurred her team to look backward in sourcing for equally quality raw materials that can deliver the kind of high standard that Rosemary’s Showroom is renowned for in Nigeria and beyond.
“Today, we now look inward. The current situation in the country has taught us to look inward and this has taught us a good lesson. It has taught us to come out with creativity that now stands us out. We now have kente fashion, adire fashion and a host of other local content laced products we produce,” she stated.
On why the company chose Abuja as the next target after Lagos where the company started from, Kufre-Ekanem explained that Rosemary’s only responded to the tips from the market.
She disclosed that the volume of requests coming from the Federal Capital Territory is not comparable to what comes from other cities in the country.
According to her, the opening of the Abuja office will enable the company bring the world-class soft furnishing and creative approach to interior decorations to the capital city of Nigeria.
However, she said the next expansion would be to Port-Harcourt, Rivers State or Uyo, Akwa Ibom State in 2017.
According to her, Rosemary’s statistics show that those two cities top the list of the company’s sales turnover.
Established in 2003, Rosemary’s is a niche-focused, passion driven home comfort company that specializes in soft furnishing with a deep belief in personal service. The company boasts of a team that is affectionately involved in thinking, making and delivering world- standard furniture from an African perspective.
The company boasts of a range of products that cuts across beds, lounge chairs, settees, dining tables, coffee stools, among others.
The CEO said: “We conceive, design and build quality furniture for your home. Each item is tastefully hand-finished to high standards whether it is made from metal, wood or glass.”
