Sterling Bank has apologised to its financial competitors over a mischievous message was posted on its official Twitter account, sparking a social media spat from rival banks.
In a thinly disguised dig at First Bank, Access Bank, GTBank and Union Bank, Sterling Bank called on customers to “Shoot for the moon, become a star,” because “it’s the least you deserve.”
While a customer of the bank is seen travelling to the moon, those of the other banks – illustrated with their icons – are seen trapped on the ground.
“Choose a partner that takes you higher,” the message added.
The tweet drew reactions that ranged from mild to brutal from FirstBank, Union Bank and Access Bank.
GTBank did not respond in spite of prompts by online troll junkies.
After what some industry insiders say resulted from complaints by the offended banks to the Central Bank of Nigeria (CBN), Sterling Bank took to Twitter on Thursday to issue an apology, while stating its commitment to the public.
“Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted.
“We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion,” the tweet read.
Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted.
We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion. pic.twitter.com/ZBgGBRel9b
— Sterling Bank Plc (@Sterling_Bankng) July 24, 2018
