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NNPC calls for uniformity in use of brand name, logo

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The Nigeria National Petroleum Company (NNPC) Limited has urged the media, stakeholders and the general public to maintain uniformity in the use of its...

Trademark: The secret sauce

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By Dipo Oyewole @dipooyewole Every enterprise no matter the size, the similarities they share or the differences that separate them, there is always a cardinal...

Demola Akinbola to unveil books on branding and corporate re-positioning

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Founder and head of Steward BrandStewards limited, Demola Akinbola, is set to formally unveil his books titled The Winning Organisation and How to Brand...

Video: Advertising is dead – Charles O’Tudor

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Principal consultant of ADSTRAT Branding Management Consortium, Charles O'Tudor, speaks on the impact of digital journalism on advertising. Watch the video below: