Afro-pop sensation Teni was one of the star performers at the Tiger Beer party on Saturday December 29, at the African Artists Foundation, Victoria Island, Lagos.
The brand kicked-off its “Uncage Series” with what it described as the biggest niche party of the year.
Singers Odunsi and Funbi also thrilled the crowd with some of their best songs.
Brand Manager, International brands, Nigerian Breweries Plc, Chinwe Greg-Egu, said the uncage series was introduced to enable the brand engage its consumers.
“Tiger Beer aims at celebrating the passion and dynamism of young Nigerians, as well as highlight their courage as they dare to be different and stand out.
“The ‘Uncage Series’ is a platform for us to celebrate the ‘New Cool’, giving us the opportunity to engage with our core consumers and really fuel their purposeful passion to inject change in the Nigerian scene.
“We are excited to have been able to make this happen and we look forward to uncaging the next expression. Watch this space,” Greg-Egu said.
Since its launch in April 2018, Tiger Beer has sought to promote ‘The Alternative’ or ‘Alté Movement’, a term used to encourage young creative Nigerians to be daring and unafraid to step out of the box of normal societal conventions.
