William Lawson’s Blended Scotch Whisky has launched a search for bold Nigerians who live life by their own rules to challenge for the title of the first-ever “Naija Highlandah”.
The month-long search will see daring participants compete through a series of challenges to win the grand prize of two-million-naira cash and a trip to Scotland.
The search for the Naija Highlandah which has already begun with William Lawson’s Highlandahs storming major streets and bus terminuses in Lagos.
The team visited the Oshodi and Ikeja bus terminals, where they paid the bus fares of random Nigerians to the delight of beneficiaries and other members of the public.
At the media launch recently held at the Bamboo Lounge, Ikeja GRA, journalists, and other partners participated in fun challenges and won exciting prizes.
Some of the bold and daring guests also got tattoos and green hair dye in the colours of William Lawson’s, a ‘no rules’ rebel, disruptive brand fast becoming the toast of Nigerians.
The Naija Highlandah challenge will run from October 13 to November 2022 in two main phases. The first phase will focus on recruiting the participants and having them participate in the challenges. The competition is open to 18-year-olds and above with the guts to take up the challenge.
They will then receive invitations to participate in the challenges staged at various outlets. The top 10 who can best prove their Highlandah attitude will move to the grand finale and battle for the ultimate Naija Highlandah prize of two million nairacash and a trip to Scotland.
Speaking about the Naija Highlandah challenge, Lerato Makume, the marketing manager for Nigeria, said, “William Lawson is known for defying the norm, making its own rules and being brazenly different, just like our liquid. This is the kind of person we are looking for, someone with a true Highlandah attitude. We know Nigeria is full of Naija Highlandahs, but only one person will have the guts to be the William Lawson’s Naija Highlandah. I challenge everyone to participate if they dare – we look forward to bumping fists with The Naija Highlandah!”
