Digital advertising agency X3M Ideas Limited has won bronze at the Lisbon Advertising Festival for its International Women’s Day press campaign Make History Equal For Women.
The announcement was made in Lisbon, Portugal on Friday, September 18.
X3M Ideas is the only African agency to win an award at the festival this year and is one of the 17 bronze winners in the international competition.
The Steve Babaeko-led agency also scored three finalist entries which included Mum Hotline – its integrated campaign for Mentally Aware Nigeria Initiative (MANI) – and Forgiven – a social media campaign for Easter – all selected by an executive jury which included chief creative officer of Droga5 David Kolbusz.
The bronze-winning Make History Equal For Women was previously selected as one of the 62 ads from across the globe for the 2020 Great Ads For Good Exhibition and has been celebrated lots of times in the advertising community.
Speaking on the award, founder and CEO, X3M Ideas, Mr Babaeko said “as the president of the Association of Advertising Agencies of Nigeria (AAAN), it’s part of our agenda to keep putting Nigeria’s advertising on the global stage. I am glad we won this award as this is one step in the right direction.
“The Make History Equal For Women piece was one created with a deep sense of respect for women and we’re glad it is getting the recognition it deserves. We’re also grateful to the jury and our colleagues in the advertising industry, across the globe, for always supporting our work. And I’m proud of the X3M Ideas team as I know we will only continue to do great work that we can all be proud of.”
