Zenith Bank Plc has announced the launch of Style by Zenith 2.0, the second edition of its flagship lifestyle fair dedicated to intentionally celebrating the ‘small’ things that make ‘big’ differences in our lives.
First launched in 2018, the Style by Zenith 2.0 initiative was created with the objective of supporting and creating value for customers by focusing on various aspects of their lifestyle.
This year, Style by Zenith 2.0 themed “Style the Life you Desire” is aimed at encouraging Nigerians to live their best lives and be extraordinary. The platform seeks to inspire people to be authentic while showing them that with ordinary talent and extraordinary effort they can thrive and make a real change in this world.
Speaking on the rationale behind Style by Zenith 2.0, Executive Director of Zenith Bank Plc., Dr Temitope Fasoranti, said: “Banking, for Zenith Bank means going that extra mile to be present in the lives of our customers. Driven by a culture of excellence and providing cutting edge solutions, the bank is championing this cause to enable individuals and businesses to grow wealth.”
He added that “beyond providing financial solutions, Zenith Bank Plc seeks to be a reliable partner to her customers, ensuring that they excel on every front. With Style by Zenith 2.0, the bank continues in her commitment to empowering individuals and entrepreneurs by celebrating real talents. We will be helping people do what they know how to do best and repositioning them for greater levels of success in their various endeavours.”
This year’s programme includes an interesting line up of activities all culminating in the 3-day Lifestyle Fair taking place at the end of 2019.
Kicking off the array of activities is the Style by Zenith 2.0 Fitness Walks to be held in conjunction with Mass Medical Missions, a non-profit organisation, and Venus Medicare Ltd, a leading health management organisation in the country.
The fitness walk will serve as a platform to promote Mission Pink Cruise – a project of Mass Medical Missions supported by Zenith Bank, aimed at taking holistic cancer prevention and health promotion to various communities across the country using Mobile Cancer Centres (MCC) nicknamed Pink Cruises, the first of its kind in Nigeria.
Scheduled to hold in August, these fitness walks and cancer screening exercises will hold in five cities across Nigeria – Lagos, Abuja, Port Harcourt, Kano and Onitsha.